The word for "chicken"in Chinese is similar to the Chinese word that means "good omen." Thus the visual motif of a rooster is understood to symbolize good fortune. The addition of the peony signifies wealth.

The golden rooster crows at dawn to call forth the bright sunshine
And to awaken people in the early morning to start a diligent day
With perseverance and dedication, success is at hand
And the peony blooms to celebrate a year of harvest